About
I believe that perception is reality. I founded Perceptions Studio in order to give small businesses and non-profit organizations stunning, yet affordable design that pushes public perception.
Let’s face it: Most small businesses and non-profit organizations do not have the resources to hire an on-staff designer or to pay an expensive design firm. But without great design to give vitality to their mission and materials, their public face often languishes.
That is where I come in. It is my goal to deliver an amazing product within a reasonable budget. My years of experience in non-profit organizations has pushed me to do more with less. It has forced me to think outside the box to what is stunning, practical, affordable, and effective.
I hope to have the opportunity to earn your business. Please contact me to discuss your logo, print, or web project.
Sincerely,
Carolyn McKinney
Founder, Perceptions Studio
Andrew Manuse came to Perceptions Studio at the outset of his campaign needing an impressive package of print and web media. We designed for him a wide range of campaign materials—logo, brochure and palmcard, yard signs, business cards—as well as a dynamic website. The website prominently featured his campaign message, developed in coordination with Perceptions Studio Founder Carolyn McKinney, as well as important social media integration.
In 2009, Simple Elegance Events founder Julia Davids came to Perceptions Studio in need of a logo and website for her start-up event planning business. It needed to reflect all of the goals for her business: elegance, simplicity, beauty, and dynamism. We worked with Julia to create a brand and corporate site that exudes professionalism and grace. The website features Flash content as well as dynamic quotes and image galleries.
Saint Benedict Academy, a Catholic elementary school, wanted to expand their marketing and outreach to new families. By redesigning their logo and website, we breathed life into this established school.We completely re-thought the entire website, focusing first on parents of prospective students. We re-mapped and re-wrote all of the site content, improving content flow and navigation. We humanized the site by showcasing lots of student and classroom photos as well as testimonials from parents. We made the most important information to prospective families easy to find.
Before hiring Perceptions Studio, The Way of Beauty Blog was a Wordpress.com hosted website with a free theme applied. The blog regularly features fine art, so it was necessary to incorporate into the design and feature set a way to easily showcase works of art. The final product includes art gallery, embedded multimedia, blog posts as well as journal-length articles, related posts to encourage longer time on site, and social media integration.